© Reuters. Twitter’s new brand is seen projected on the company headquarters constructing in downtown San Francisco, California, U.S. July 23, 2023. REUTERS/Carlos Barria
By Supantha Mukherjee and Martin Coulter
STOCKHOLM (Reuters) -Elon Musk and Twitter Chief Govt Officer Linda Yaccarino unveiled a brand for the social media platform on Monday that featured a white X on a black background as a alternative for the acquainted blue chook image.
“X is right here! Let’s do that,” tweeted Yaccarino, who additionally posted an image of the brand projected onto the corporate’s workplaces in San Francisco.
Each Yaccarino’s and Musk’s Twitter handles characteristic the X brand, though the Twitter blue chook continues to be seen throughout the platform.
“#GoodbyeTwitter” was trending on the platform close to the outdated brand as some customers criticised the brand new one.
Musk stated on a publish on Sunday he wished to alter Twitter’s brand and polled his hundreds of thousands of followers on whether or not they would favour altering the positioning’s color scheme from blue to black.
He posted an image of a stylised X in opposition to a black outer space-themed background. He additionally referred to the “interim X brand,” and tweeted that “quickly we will bid adieu to the Twitter model and, regularly, all of the birds”.
In response to a tweet asking what’s going to tweets be known as underneath X, Musk replied “x’s”.
The unique Twitter brand was designed in 2012 by a workforce of three. “The emblem was designed to be easy, balanced, and legible at very small sizes, nearly like a lowercase “e”,” tweeted Martin Grasser, one of many designers.
Matt Rhodes, technique lead at artistic company Home 337, instructed Reuters any modifications to a model so established in widespread tradition was a threat.
“Only some manufacturers have turn out to be verbs or seen themselves referred to in world information shops as usually as Twitter has,” he stated.
“Something that makes it more durable for folks to seek out, or need to open the app on their cluttered cellphone screens dangers harming utilization.”
Weeks earlier than finishing his Twitter acquisition final 12 months Musk had stated that purchasing the corporate would velocity up his ambition to create an “all the pieces app” known as X by three to 5 years.
Musk purchased x.com again from PayPal (NASDAQ:) in 2017, saying it had “sentimental worth”. Musk had co-founded x.com as a web based financial institution in 1999 which later reworked into PayPal.
Whereas Twitter’s official web page on the platform has been renamed as X, the area x.com isn’t energetic.
“X is the longer term state of limitless interactivity – centred in audio, video, messaging, funds/banking – creating a worldwide market for concepts, items, companies, and alternatives,” Yaccarino tweeted on Sunday.
Yaccarino, the previous promoting chief at NBCUniversal who began as Twitter CEO on June 5, has taken over when the social media platform is making an attempt to reverse a plunge in promoting income.
Because the takeover of Twitter, the corporate has confronted tumultuous instances with layoffs, a pointy drop in advertisers and the meteoric rise of Threads, Meta’s response to Twitter.
“The previous couple of months have been tumultuous at Twitter, and I do not suppose a brand new model goes to unravel all the pieces,” Drew Benvie, CEO of social media consultancy Battenhall, stated.
“That is much less about reinventing Twitter, and extra about constructing a model round Elon Musk’s empire, together with SpaceX, the place the X branding actually connects slightly extra intently.”