Alex Orfinger, writer of the Washington Enterprise Journal, writes about why such a publication is necessary.
Orfinger writes, “They don’t promote, they don’t sponsor occasions, they don’t assist their folks when they’re honored at our editorial awards. The native workplace pays for simply two subscriptions — an outlier for a corporation of its measurement. So, that answered my first query: They do worth us as a supply of data. However the remainder of the workers benefited from a little bit workaround that the PR contact was none too shy to share: ‘All of us learn the Enterprise Journal, however we share passwords.’
“Like Netflix? Ouch.
“Significantly, sharing passwords? I get it. In the actual world, this occurs. However in the identical breath, they’re thanking us for the exhausting work of our reporters. Which makes me wish to ask: How do you assume we pay these reporters?
“Journalism is a tricky enterprise. To supply and ship high-quality, incisive native enterprise information a number of instances a day requires assist for these assets. From the editorial aspect of our workplace, we offer that essential native enterprise intelligence, and we are going to at all times proceed to cowl any native firm that drives native information and spotlight key newsmakers at our editorial occasions. However in the event you hear from the totally separate gross sales aspect of our workplace, it’s as a result of the Enterprise Journal, as a enterprise enterprise, is supported by readers, advertisers, sponsors and different folks and organizations who see the worth of that intelligence and group.”
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