The Apprentice: Interview to a Kill – S16, ep 11

Right here’s how every of the Ultimate 4 acquired on through the interviews course of.

Kathryn

“Are you able to inform me what design expertise you may have?” Linda begins. Regardless of saying so in her marketing strategy, it’s revealed Kathryn didn’t design the pyjama prints. Simply then, Linda pulls out an equivalent set she’d discovered from one other retailer.

In her second interview, Kathryn is uncomfortably smiley, her ivories a protect in opposition to the battalion. Claudine challenges her on the ethics and the sustainability of importing manufactured garments from China, hundreds of miles away. “I can’t reply that,” Kathryn admits.  

Her enterprise sells matching pyjamas for the entire household, together with the canine. The corporate may have designs for summer season and winter collections. “That’s a hell of quite a lot of inventory,” scoffs Claude, who has considerations concerning the prices. “Extra designs, extra complications.” He says her revenue and loss forecast is unattainable: “That is the rantings of a lunatic.”

Mike discovers that Kathryn hasn’t purchased the area title for her on-line pyjama store, myeverydaypyjamas.co.uk. In reality, another person has purchased it: him. He’s additionally purchased the .com, .web and .uk variations to eradicate any likelihood of competitors. “You’re searching for a £250,000 funding in a web site you don’t personal,” he says. Although he does reward her the net addresses.

>See additionally: Totally different area endings – do you could purchase all of them?

Brittany

Mike pushes Brittany to disclose that she’s solely ever made her alcoholic protein drink at residence. Happily, he’s had somebody make up a batch primarily based on the components within the marketing strategy. He pours a glass for himself and Brittany, insisting she goes first. “Do you just like the style?” he asks the nervous candidate. “I just like the style,” she replies, missing some certainty. “I believe it’s chalky and fairly bitter” Mike says. “To have excessive protein, some folks might not thoughts that the style isn’t unhealthy sufficient to not buy,” she makes an attempt.  

Mike presents Brittany with considered one of his enterprise plans and compares it to hers. “Can you see the distinction in enterprise plans?” he challenges. “I can spot it right away,” she replies, dejected. She begins getting teary. Mike reassures her that she’s performed rather well within the course of and fingers her a tissue.

>See additionally: Instance enterprise plans

Linda factors out that Brittany has no expertise in dietary supplements or alcohol. “I purchase garments, however it doesn’t make me a dressmaker,” she says. She additionally unveils {that a} product like hers was already round within the US and was created in 2008. “I haven’t heard of it ‘cos it ain’t successful” she says.

Claude is “mystified” by Brittany’s marketing strategy. It doesn’t embrace key components similar to a revenue and loss forecast. The drink manufacturing prices aren’t in it, both. “Except it’s made in your tub, somebody’s going to must manufacture it,” he says. It will get worse: “This isn’t a marketing strategy – interview terminated.” Ouch.