Italy’s antitrust company has fined on-line vogue retailer YOOX Internet-A-Porter (YNAP) 5.25 million euros ($5.69 million) over deceptive pricing and its returns coverage, the regulator mentioned on Friday.
The retailer marketed reductions on merchandise on which the ultimate sale worth was “considerably the identical” because the pre-discount worth and blocked orders from clients who had beforehand returned greater than a specific amount of purchases, the regulator mentioned in a press release.
YNAP mentioned it will attraction towards the antitrust company’s ruling, including in an emailed remark to Reuters that it had “at all times adopted the best requirements of economic conduct.”
The regulator mentioned the violations came about between 2019-2022.
The enterprise was managed by Swiss luxurious group Richemont till final yr, when it offered a majority stake to luxurious e-commerce specialist Farfetch and Dubai Mall developer Mohamed Alabbar.
By Alvise Armellini; Modifying by David Goodman and Gavin Jones
Will the Farfetch-YNAP Deal Work? It’s Sophisticated.
This week, Richemont offered an enormous stake in loss-making Yoox Internet-a-Porter to rival Farfetch, giving the style platform a significant increase. However it’s exhausting to earn a living in on-line luxurious, the place the trail to profitability stays difficult.