SANTA CRUZ, CALIF. — Higher-for-you macaroni and cheese model Goodles has secured $13 million in a Sequence A funding spherical, which was led by L Catterton.
The corporate launched in 2021 with an goal for a more healthy tackle macaroni and cheese. Goodles, formulated with wheat and chickpea protein, has 14 grams of protein, 6 grams of fiber and vitamins from natural greens like kale, spinach and maitake mushrooms. Flavors embrace Mover & Shaker, Twist My Parm, Cheddy Mac, and Shella Good.
With the Sequence A funding, the corporate is including to its staff with three new C-suite executives and can also be rising its manufacturing capability.
The three new C-suite executives embrace Stacie Hajduk as chief advertising officer, Nathan Lord as chief monetary officer, and John Casey as senior vp of gross sales.
“We will’t outspend our deep-pocketed, big-brand competitors,” mentioned Jen Zeszut, co-founder and chief government officer of Goodles. “We now have to be extra genuine and extra sudden and go locations they merely can’t. We’re enthusiastic about this partnership with L Catterton — the best-of-the-best with regards to scaling client manufacturers. The inflow of capital to maintain up with demand, coupled with the power of our terribly inventive and results-oriented staff to provide unconventional and joyful executions, positions us completely for continued success.”